Market Like A Human by Dustin Brackett

 

Market Like A Human" by Dustin Brackett provides a fresh perspective on the subject of marketing and self-help. In today's marketing landscape, businesses prioritize generating more leads without addressing the underlying issues that customers face. Brackett believes that marketers must recognize they are dealing with human beings and prioritize the quality of their interactions and problem-solving skills.

The book offers new, effective ways to connect with customers through authentic and effortful approaches, rather than relying on automation. The author emphasizes the importance of establishing a bond with leads and customers, seeing them as humans rather than mere sources of revenue.

The book is divided into eight chapters, starting from identifying the problem to offering solutions. It encourages a more personal and empathetic approach, helping businesses build trust and lasting relationships with customers. It is not just a valuable guide on marketing and self-help, but also a testament to the author's exceptional writing skills. The language used in the book is simple yet engaging, making it easy to follow for readers from all backgrounds

Overall, "Market Like A Human" offers a well-written and unique perspective on marketing. The book encourages businesses to become better marketers for their audience by understanding that regardless of who their prospects, leads, and customers are, they’re people who respond to human interactions and helpful information.

Businesses need to shift towars a human-centric approach in their marketing campaigns to better develop trust, create rapport, and establish authority. The book challenges the old-fashioned approach to generating leads and offers practical ways to incorporate a more human-centric approach in marketing campaigns.

To truly connect with the audience, businesses must do more and be better in their marketing efforts. Consumers don't just want it; they expect it. "Market Like A Human" is a must-read for all sales professionals and marketers who seek to build trust and long-term relationships with their customers.